The Boss Baby is a computer-animated adventure comedy film produced by DreamWorks Animation and distributed by 20th Century Fox on March 31st, 2017. The film is loosely based on the 2010 book of the same name by Maria Frazee. The plot follows 7-year old boy Tim Templeton helping his baby brother who is a secret agent in the war for parents' love between babies and puppies. The film was directed by Tom McGrath and stars the voices of Alec Baldwin as the titular character, along with Miles Bakshi, Steve Buscemi, Jimmy Kimmel, Lisa Kudrow, and Tobey Maguire.
Netflix premiered a animated series based on the film, entitled Boss Baby: Back In Business in April 2018. A sequel to the film, The Boss Baby: Family Business, is set to be theatrically released on September 17th, 2021(postponed from March 26th, 2021), with much of the voice cast reprising their roles.
History with the Macy's Parade
The Boss Baby made his Macy's Thanksgiving Day Parade debut in the reimagined 2020 Parade. The balloon debuted in order to promote the upcoming sequel to the original film, The Boss Baby: Family Business. The balloon was the fifth balloon to be commissioned by DreamWorks Animation, following behind Shrek in 2007, Kung Fu Panda in 2010, How To Train Your Dragon's Toothless in 2013 and Trolls in 2016.
Commenting on the balloon's debut, Jordan Dabby, producer of the Macy's Thanksgiving Day Parade said, "we can’t wait to see The Boss Baby take flight for his first Thanksgiving Day mission bringing smiles to the faces of millions of viewers nationwide.” “Although it’s a holiday, The Boss Baby will be all business, sporting his signature black suit and carrying a briefcase, letting everyone know who’s in charge.”
The Boss Baby balloon features the film's titular character, Boss Baby, dressed in his signature suit and carrying a suitcase that is large enough to carry over 540,000 crayons, all while sporting his trademark grin and in-charge attitude. The balloon was designed by the talented artists at the Macy's Parade Studio, and measures 32-feet long, 28-feet wide and 48-feet tall.
During the balloon's debut, it was flown with the help of a framework of five utility vehicles, a measure put in place following the COVID-19 pandemic, which cut down Parade participants by approximately 88%. It was one of only two balloons, in addition to Red Titan, who used this flying method.