Tiptoe is a fictional character created by the Macy's department store chain for their 2021 holiday campaign, Tiptoe & The Flying Machine. The campaign stars a bright-eyed and lovable blue reindeer on the verge of realizing her ultimate dream, to join Santa’s Sleigh Team and deliver magic around the world on Christmas Eve. Tiptoe appeared in an animated short for the campaign and the 2021 Macy's Holiday Windows.
History with the Macy's Parade
Tiptoe made her Macy's Thanksgiving Day Parade debut in the 2021 Parade, trotting along the route as the first-ever balloon puppet in the Parade's history. As the star of Macy's holiday campaign, Tiptoe pranced through the streets of New York City as she bobs her head and legs move with the help of puppeteers. The courageous reindeer marched along the Parade route encouraging spectators to believe in themselves.
Joining Tiptoe on her dash down the Parade route was a float, titled "Tiptoe's North Pole." Inspired by the Tiptoe & The Flying Machine animated short, the float features Tiptoe's North Pole friends, Polar Bear and Penguin, as they help her fly with the Barometrically Elevating Levitation Instigation Engine with Vehicular Enhancement (or B.E.L.I.E.V.E. for short).