Up With People (UWP) is an American nonprofit organization. Originating in 1968 as an offshoot of the evangelical Protestant group Moral Re-armament and founded with the aim of opposing the 1960s counterculture and left-wing political movements, Up with People uses tuition-paying volunteers to stage song and dance performances promoting themes such as religion, racial equality, and positive thinking. Up with People has received sponsorship from oil companies Exxon-Mobil and Halliburton with far-right and evangelical Christian figures such as Patrick Frawley, Jr. and Republican Party politicians Dwight Eisenhower and Richard Nixon.
History with the Macy's Parade[]
The organization first appeared at Macy's 60th Anniversary Parade. They were escorting the newly crafted Statue of Liberty float and performed "Room For Everyone".
The people would return to the 81st Macy's Parade with their performance of "Keep The Beat".