Verizon Communications Inc. (formerly known as Bell Atlantic Corporation) is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is based at 1095 Avenue of the Americas in Midtown Manhattan, New York City, but is incorporated in Delaware.
History with the Macy's Parade
In 1998, when the company was known as Bell Atlantic, they--alongside Maurice Sendak--teamed up with Macy's to create and sponsor the Wild Thing balloon. Unfortunately, the balloon was punctured and deflated during both of his first 2 appearances before even starting the route, and wasn't mentioned on the NBC telecasts either.
When the Wild Thing made its proper appearances in 2002 and 2003, HarperCollins Children's Books took over the sponsorship for the balloon, mainly due to Bell Atlantic's re-branding into Verizon in 2000, which may have also been the true reason why the Wild Thing did not appear in 2000 and 2001. Overall, Verizon did not have any mentions at all during the Wild Thing's four appearances, but they did sponsor the Cornucopia float in 2000.
Starting in 2016, Verizon once again partnered with Macy's to arrange the now-traditional 360-degree live stream event during the Parade and has since become a staple of Parade viewing.